Where are ChatGPT ads available?
The full country list, with the date each one opened and how advertisers buy into it. We update this page as markets open.
ChatGPT ads are live in nine countries: the United States, Canada, the United Kingdom, Australia, New Zealand, Japan, South Korea, Mexico and Brazil. 31 European countries were announced on 19 August 2026 and are opening now. Targeting is country level, so an advertiser anywhere in the world can buy into any live market.
Which countries have ChatGPT ads today?
| Country | Live since | How to buy |
|---|---|---|
| United States | 9 Feb 2026 | Self-serve Ads Manager |
| Canada | 26 Mar 2026 | Self-serve Ads Manager |
| Australia | 26 Mar 2026 | Self-serve Ads Manager |
| New Zealand | 26 Mar 2026 | Self-serve Ads Manager |
| United Kingdom | Aug 2026 | Self-serve Ads Manager |
| Japan | Aug 2026 | Self-serve Ads Manager |
| South Korea | Aug 2026 | Self-serve Ads Manager |
| Mexico | Aug 2026 | Self-serve Ads Manager |
| Brazil | Aug 2026 | Self-serve Ads Manager |
That is nine markets in under seven months, from a pilot that started with a handful of holding-company advertisers. OpenAI has said it is now working with more than 600 advertisers.
Which countries are opening next?
On 19 August 2026 OpenAI announced ChatGPT ads are expanding to 31 European countries — the EU member states plus Iceland, Liechtenstein, Norway and Switzerland. Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands and Austria were named directly.
Until self-serve opens there, European advertisers buy through OpenAI’s Ads Solutions team, agency partners or technology partners. We wrote up that route in detail in ChatGPT ads in Europe.
Nothing has been announced for India, China or most of Asia outside Japan and Korea, or for Africa and the Middle East.
Can I advertise into a country I am not based in?
Yes, and this is the part most people miss. Geo targeting is country level and independent of where your business is registered.
- A German brand can advertise into the US today, before ads open in Germany
- A US brand can advertise into Japan or Brazil
- A Canadian brand can run Canada and the US side by side in one account
What does not travel is the writing. Context hints are plain-language descriptions of conversations, and conversations happen in the local language with local buying triggers. A translated English hint describes an English conversation.
We run market launch sprints: hints in the local language, creative, feeds and server-side tracking, inside your own account.
Get my ads runningWhere do ChatGPT ads not appear?
Country availability is only half of it. Even inside a live market, ads are limited by plan, age and topic.
| Ads appear | Ads never appear |
|---|---|
| Free plan, logged in, 18+ | Plus, Pro, Business, Enterprise, Edu |
| Go plan ($8/mo), logged in, 18+ | Anyone identified or predicted as under 18 |
| In markets from the table above | Logged-out users |
| On ordinary commercial questions | Politics, health, mental health and other sensitive topics |
Which market should you start in?
Start where your margin is best, not where the volume is biggest. Three things decide it:
- How new the market is. A market is cheapest the week it opens, because fewer advertisers are bidding.
- Whether you can service the customer. Country-level targeting means no radius, no city, no postcode. If you cannot ship or serve the whole country, most of the click is waste.
- Whether you can write in the language. Hints written in the buyer’s language beat translated ones, every time.
Last verified 1 Sep 2026 against OpenAI’s published documentation and our own live account. This channel changes monthly, so we re-check every figure on this page and restamp the date.
Sources: OpenAI, Testing ads in ChatGPT, and ChatGPT release notes; Search Engine Land, 19 August 2026; and our own live account.